How much visibility for your budget?
Calculate the return on investment of your promotional products and compare with digital media.
Coût moyen par 1000 impressions
avec les objets publicitaires
Configure your campaign
Select your parameters to estimate the ROI of your promotional products campaign.
Average price per unit including printing
The multiplier affects the number of impressions
Campaign results
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Total impressions
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Cost per 1000 impressions
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Total budget excl. VAT
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Lifespan
Comparison with other media
CPM = Coût pour 1000 impressions. Plus le CPM est bas, meilleur est le ROI.
Why are promotional products profitable?
Goodies and custom textiles offer exceptional ROI compared to other media.
Long-lasting impressions
Unlike ephemeral digital ads, a promotional product generates impressions for months, even years.
Measurable ROI
With a CPM often under €1, promotional products are among the most cost-effective marketing media.
Emotional impact
A gift creates an emotional connection with your brand. The recipient associates your image with a positive experience.
The numbers speak
Studies from PPAI (Promotional Products Association International).
85%
des personnes se souviennent de la marque qui leur a offert un objet pub
63%
conservent leurs objets publicitaires plus d'un an
89%
peuvent citer la marque d'un objet pub reçu dans les 2 dernières années
50%
utilisent quotidiennement un objet publicitaire reçu
Frequently asked questions about ROI
Everything you need to know about the return on investment of promotional products.
How do you calculate the ROI of promotional products?
ROI is calculated by dividing the total number of impressions generated by the cost of the investment. A promotional product like a t-shirt generates an average of 3,000 impressions over its lifetime, resulting in a CPM (cost per 1,000 impressions) often below 1 euro.
What is CPM?
CPM (Cost Per Mille) represents the cost for 1,000 impressions or views of your brand. It is the standard metric for comparing the effectiveness of different advertising media. The lower the CPM, the better the return on investment.
How many impressions does a promotional product generate?
It depends on the type of product: a t-shirt generates about 3,000 impressions, a tote bag 3,500, a mug 1,500, a pen 500. These figures are based on PPAI (Promotional Products Association International) studies.
Are promotional products more cost-effective than digital advertising?
Often yes! With an average CPM of 0.50 to 2 euros, promotional products are generally more cost-effective than Google Ads (~3 euro CPM) or Facebook Ads (~5 euro CPM). Moreover, the impact is lasting: a product remains visible for months.
What is the lifespan of a promotional product?
A custom t-shirt lasts an average of 12 months, a mug 36 months, a tote bag 18 months. Throughout this period, your brand generates impressions with each use.
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Calculer le ROI de vos objets publicitaires
Le retour sur investissement (ROI) des objets publicitaires est un indicateur essentiel pour mesurer l'efficacité de vos campagnes marketing. Notre calculateur vous permet d'estimer le nombre d'impressions générées par vos goodies et textiles personnalisés, ainsi que le coût pour 1000 impressions (CPM).
Contrairement aux publicités digitales qui disparaissent après affichage, un t-shirt personnalisé ou un tote bag génère des impressions pendant des mois. Un mug personnalisé peut rester sur le bureau d'un client pendant 3 ans, créant ainsi des milliers de contacts visuels avec votre marque.
Selon les études du PPAI, le CPM moyen des objets publicitaires se situe entre 0,30€ et 1,50€, ce qui est généralement 3 à 10 fois moins cher que les publicités Facebook ou Google Ads. C'est pourquoi de nombreuses entreprises intègrent les objets promotionnels dans leur stratégie de communication.