How much visibility for your budget?
Calculate the return on investment of your promotional products and compare with digital media.
- Estimate your impressions
- Calculate your CPM
- Compare with digital
Campaign results
- Total impressions
- -
- Total budget excl. VAT
- -
- Lifespan
- -
- CPM
- -
Comparison with other media
CPM = cost per 1,000 impressions. The lower the CPM, the better the ROI. Figures for other media: indicative orders of magnitude.
Why are promotional products profitable?
Goodies and custom textiles offer exceptional ROI compared to other media.
Long-lasting impressions
Unlike ephemeral digital ads, a promotional product generates impressions for months, even years.
12-36months of visibility on average
Measurable ROI
With a CPM often under €1, promotional products are among the most cost-effective marketing media.
< 1 €average CPM
Emotional impact
A gift creates an emotional connection with your brand. The recipient associates your image with a positive experience.
The numbers speak
Studies from PPAI (Promotional Products Association International).
of people remember the brand that gave them a promotional item
keep their promotional items for more than a year
can name the brand of a promotional item received in the last 2 years
use a promotional item they received every day
Frequently asked questions about ROI
Everything you need to know about the return on investment of promotional products.
How do you calculate the ROI of promotional products?
ROI is calculated by dividing the total number of impressions generated by the cost of the investment. A promotional product like a t-shirt generates an average of 3,000 impressions over its lifetime, resulting in a CPM (cost per 1,000 impressions) often below 1 euro.
What is CPM?
CPM (Cost Per Mille) represents the cost for 1,000 impressions or views of your brand. It is the standard metric for comparing the effectiveness of different advertising media. The lower the CPM, the better the return on investment.
How many impressions does a promotional product generate?
It depends on the type of product: a t-shirt generates about 3,000 impressions, a tote bag 3,500, a mug 1,500, a pen 500. These figures are based on PPAI (Promotional Products Association International) studies.
Are promotional products more cost-effective than digital advertising?
Often yes! With an average CPM of 0.50 to 2 euros, promotional products are generally more cost-effective than Google Ads (~3 euro CPM) or Facebook Ads (~5 euro CPM). Moreover, the impact is lasting: a product remains visible for months.
What is the lifespan of a promotional product?
A custom t-shirt lasts an average of 12 months, a mug 36 months, a tote bag 18 months. Throughout this period, your brand generates impressions with each use.
Ready to maximize your ROI?
Browse our catalog of over 14,000 customizable products and order directly online.
Calculating the ROI of your promotional products
The return on investment (ROI) of promotional products is a key indicator for measuring the effectiveness of your marketing campaigns. Our calculator lets you estimate the number of impressions generated by your custom merchandise and textiles, as well as the cost per 1,000 impressions (CPM).
Unlike digital ads that vanish once displayed, a custom T-shirt or a tote bag generates impressions for months. A custom mug can stay on a client's desk for 3 years, creating thousands of visual contacts with your brand.
According to PPAI studies, the average CPM of promotional products is between €0.30 and €1.50, which is generally 3 to 10 times cheaper than Facebook or Google Ads. That is why many companies include promotional products in their communication strategy.
To set your budget, also see our promotional product budget grid and our production and delivery times.